
Health Benefits Direct markets insurance products on behalf of a number of highly rated insurance carriers, including Golden Rule Insurance Company.
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Golden Rule's experience and expertise has driven the development of easy-to-use and innovative health insurance products. A recognized leader - and one of the nation's largest providers of health savings account plans, Golden Rule continues building plans that meet the needs of individuals and families. The company has been established for over 60 years and is rated “A” (Excellent) by A.M. Best and “A+” (Strong) by Standard and Poor’s. These world-wide independent organizations examine insurance companies and other businesses and publish their opinions about them. These ratings are an indication of financial strength and stability.
In 2003, Golden Rule became a member of the UnitedHealth Group family of businesses which currently serves nearly 70 million individuals. In Louisiana, plans are offered by United Healthcare Insurance Company and administered by Golden Rule. |
Health Benefits Direct can help you determine if Golden Rule offers health insurance in your area, and our licensed insurance agents can help you review costs, benefits, and terms of various Golden Rule health insurance plans.

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